As a marketer, it is important to reach your targeted audience. As the largest living generation, it is important to make the appropriate shift in your marketing techniques to ensure you are reaching this generation of consumers. Here are just a few things to keep in mind when your hope is to connect with millennials.
Be Authentic
As a generation who spends a large amount of time online, millennials are constantly tweeting, pinning, liking, and sharing content. We turn to the web for other individuals’ opinions and attitudes towards products. This could come from strangers or friends, but the answer is at the tip of our fingers as we shop in stores and online. By posting items that connect with millennials or brings an opinion that resonates with them, you will experience more likes and shares within your brand.
Collaborating With Your Consumers
Millennials want to feel a part of the brand in which they purchase items from. This means that as a brand you need to include your consumers in some of the decisions being made. Millennials want to be more involved in the decision-making process of items they could purchase. This helps to build even more of a relationship with your consumers. Lays has done a great job of this by asking their consumers to “Choose Your Flavor Experience.” This allows individuals to vote on the next flavor of chip that will be available in stores. These are the kinds of items that allow millennials to have a say in the future of their favorite brands.
The Power of Inbound Marketing
Having a blog for your company may not seem essential to some organizations, but these are the items millennials are searching for. By creating blogs, videos, e-books and other how to items, you will be able to connect with this audience. DIY (do it yourself) is huge right now for many generations and these items can assist your organization in providing essential information that can help your consumers on a daily basis. Create a blog with links to helpful items, organize a video that gives step-by-step instructions on something, the options are endless with this form of marketing. By sharing these items to social media you will be able to provide free, helpful content to your consumers that could keep them coming back.
Taylor Julsen 